GOING GOING GONE | STOP IVORY
A film, print and OOH campaign that reminded people the best way to stop Ivory poaching is to cut out the demand for it.
Director : James Lawes
Production : Bare Films
Featured in
John Simpson | BBC Radio 4
Australian TV Show GruenLive | ABC TV
Ads of the Year Selection | More About Advertising
Ad of the Day | The Drum
Cannes Lions 2018 Film Category Nomination
An elephant is slaughtered every 15 minutes for its ivory. The international trade in ivory is illegal, but many countries continue to allow trade within their borders. The existence of this "legal" trade provides a hiding place for illegal ivory, and undermines the message that only when the buying stops will the killing stop.
